EdNext Podcast: How School Shopping Websites Affect Parents’ Choices

Parents often rely on school shopping websites to find out more about schools they are considering for their children.  A new study looks at how the content and layout of these websites influence how parents judge schools.

Ira Nichols-Barrer, a Senior Researcher at Mathematica and one of the authors of the study, joins EdNext Editor-in-chief Marty West to discuss his findings. The study, “Presenting School Choice Information to Parents: An Evidence-Based Guide,” was co-written with Steve Glazerman, Jon Valant, Jesse Chandler and Alyson Burnett. A blog post, “Design with Care: School Information Displays Can Impact School Choices,” summarizes the findings.

The EdNext Podcast is available on Apple Podcasts, Google Play, Soundcloud, Stitcher and here every Wednesday.

– Education Next

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